It’s true. When you see the scrolling banner at the bottom of the TV that says “Breaking News”, what do you do? You stop and watch and listen. When listening to the radio and you hear the announcer interrupt the song with a “news flash” – you immediately pay attention evelyn penn willis. The most recent news is the most relevant, and media outlets have worked for decades to be the “first” to get the news to you before their competition.
Guess what? Web 2. 0 and the Internet have turned this news model upside down. Now, instead of the news teams racing to the scene of an airliner accident to be the first with live video, and the first to interview the eyewitnesses, the first to break the news is no longer the media outlet. The first person to break the news is the eyewitness, or even the person who was in the accident. How? With Twitter. Twitter now breaks news at the speed of light. Did you know that when the Continental airliner crashed into the Hudson River this year, that one of the passengers that survived the crash landing Twittered his friends, and even sent photos? Instead of the news media outlet interviewing the survivor and breaking the news – the survivor was breaking the news himself via Twitter, with a real time update that he sent to his followers that they could then forward on.
The internet and social media have transitioned power to the actual newsmakers, and away from the media outlets. Does this mean that modern day media outlets will soon become outdated? No – but it does mean that the speed of breaking news has just accelerated rapidly to almost near time information. Twitter not only allows an individual to share news rapidly, it also is a simple way to share that information rapidly amongst a large amount of followers. Now, rather than relying on a reporter in the field racing to the scene, the news media outlet has an army of millions of “news reporters” who can share breaking news with them instantly via Twitter as it happens.
Twitter also provides the immediate relevancy of news that the search engines have been looking for. When you search up the terms for “Hudson river airliner crash” on your favorite search engine after hearing about the accident, you don’t want to find search results that share articles that are several years old. The older search algorithms would often do this, as the “old news” had been indexed in the search engines and was deemed most relevant to your search. The search engines have recognized the lightning speed of news via Twitter, and are already rewarding Twitter posts with immediate relevancy on the search engines. News has always been an important part of our lives. It seems that we just cannot live without getting informed about things or events happening around. These days, the news has not remained as a mere piece of information that is read and forgot after sometime. It is something that casts a long lasting impression and forces the reader to think or discuss about the issues. Since everybody likes to know about each and every type of news in detail, this raised the demand for video news. The reason behind broadcasting news in this way was that it provided a sort of direct interaction of the masses with the news piece.
Through the live news videos, you can get to know something very recent happened around. In fact, you can check out all the details, such as the face of culprit, the incident happening in detail, the aftermaths of the incident and other related information. All these information are an essential part of knowledge that enables us to increase our bank of current affairs. After all, who does not want to be a master of knowledge and have a wonderful intelligence? The news is meant to tell about an issue that has some importance and is news worthyGoing back to 1870 when India’s first newspaper – The Bengal Gazette – to today’s plethora of newspapers and news channels; the media industry has come a long way. However, a little bit of analysis on the growth of media in India, who mostly serve India news reveals that the actual growth and the steep growth curve actually happened only later with the advent of the vernacular press.
This shift from the major languages, Hindi & English, towards regional languages made sense considering the diversity in the country. Here in India dialects change every few hundred kilometers and languages change from state to state. To effectively make people understand what all that’s important to them, news in one word, it was vital that they be addressed in their language.